Updated daily · 47 below list price now

Black Friday watch deals on Amazon: what is actually below list price

As of November 3, 2026, 18:15 UTC, 47 of the 138 watch listings we track are below the list price Amazon shows, and 15 of those also score 80 or more on hardware per dollar within their type. On Black Friday, Cyber Monday and Prime Day this page is rebuilt from Amazon's prices at our daily check, so it shows the real state of the catalog rather than a pre-written list.

How to use it: start from the Value Score, not the percentage. The score compares a watch with the others of its type at today's prices, so it already accounts for the sale. Then check the seller (Amazon or third-party) on the listing. We keep no price history and cannot tell you whether a price was lower last month.

Best of both

Below list price and Value Score 80 or more

Below list price with Value Score 80+
#WatchTypeTodayList priceBelow listValue ScoreBuy
1Solar$186.95$325.0042%100Amazon
2Solar$201.53$325.0038%96Amazon
3Digital$18.95$29.9537%88Amazon
4G-Shock$57.00$89.9537%100Amazon
5Quartz field$42.97$67.0036%94Amazon
6G-Shock$70.98$110.0035%90Amazon
7Quartz field$38.22$59.0035%100Amazon
8G-Shock$83.60$120.0030%83Amazon
9Quartz field$46.90$67.0030%90Amazon
10Quartz field$52.50$75.0030%93Amazon
11Mech field$367.50$525.0030%100Amazon
12Digital$20.97$29.9530%100Amazon
13Quartz field$53.20$75.0029%85Amazon
14Auto sport$356.25$495.0028%82Amazon
15Quartz field$54.26$75.0028%91Amazon

Amazon.com prices and list prices as of November 3, 2026, 18:15 UTC — details.

Everything

All 47 listings below list price today

The full list, sorted by the gap, is on the below-list-price page, with a table per watch type.

Top 25 by gap
#WatchTypeTodayList priceBelow listValue ScoreBuy
1Solar$186.95$325.0042%100Amazon
2Solar$201.53$325.0038%96Amazon
3Digital$18.95$29.9537%88Amazon
4G-Shock$57.00$89.9537%100Amazon
5Quartz field$42.97$67.0036%94Amazon
6G-Shock$70.98$110.0035%90Amazon
7Quartz field$38.22$59.0035%100Amazon
8Auto sport$440.00$675.0035%74Amazon
9G-Shock$83.60$120.0030%83Amazon
10Quartz field$46.90$67.0030%90Amazon
11Quartz field$52.50$75.0030%93Amazon
12Mech field$367.50$525.0030%100Amazon
13Digital$20.97$29.9530%100Amazon
14Quartz field$53.20$75.0029%85Amazon
15Auto sport$356.25$495.0028%82Amazon
16Quartz field$54.26$75.0028%91Amazon
17Digital$21.92$29.9527%82Amazon
18
Casio AE-1500WH-8BV
AE-1500WH-8BV
Digital$29.92$39.9525%84Amazon
19
Casio AE-1500WH-2AV
AE-1500WH-2AV
Digital$29.92$39.9525%84Amazon
20Digital$29.92$39.9525%74Amazon
21Digital$29.92$39.9525%74Amazon
22Solar diver$337.50$450.0025%100Amazon
23Auto sport$371.25$495.0025%80Amazon
24Chronograph$671.25third-party$895.0025%52Amazon
25Quartz diver$67.88$89.9525%100Amazon

Amazon.com prices and list prices as of November 3, 2026, 18:15 UTC — details.

How it works

How Amazon's list price works

The list price is the figure Amazon shows struck through on the listing, which Amazon takes from the manufacturer or its own recent pricing. We compare today's new-condition price with that figure in the same API response and show the gap. We keep no record of past Amazon prices, so a watch is on this page only while Amazon itself displays a higher list price; a listing without one never appears here however cheap it is.

FAQ

Black Friday watch questions

When are Black Friday watch deals on Amazon?
Amazon's Black Friday pricing typically starts in the second half of November and runs into Cyber Monday; Prime Day falls in July and a second Prime event in October. This page shows what is below list price on the day you read it, whatever the calendar says.
How do I know a Black Friday watch price is real?
Compare the sale price with the manufacturer's own list price and with the Value Score, which measures hardware per dollar against today's prices of similar watches. A watch that is 30% below list but still scores 60 is a worse buy than one at list that scores 95.
Which watches go on sale most on Amazon?
Among the brands we track, Seiko 5 Sports, Orient, Casio G-Shock and Citizen Eco-Drive listings move below list price most often outside sale events too; Swiss brands sold by Amazon itself are discounted less. We do not record history, so this is an observation about the catalog, not a statistic.
How we pick these watches
Every watch earns spec points from a published table (movement, crystal, water resistance, crown, bracelet, lume, calendar, power reserve, origin, warranty) using the manufacturer's own figures. We divide the points by the new-condition price Amazon shows today and rank within each watch type. We do not run a testing lab, have handled only a few of these watches, and use no customer reviews or ratings. Prices are refetched daily and withdrawn after 24 hours; links are Amazon affiliate links. Full method on the methodology page.