21 brands · 64 collections · 116 watches
Value Scores™ · Cost of Ownership · Price History
WatchValueScore brings Wall Street-grade analysis to the luxury watch market. We rate every watch on a transparent 0-100 scale using five measurable factors: value retention, brand strength, specification quality, market liquidity, and price-to-spec ratio. Then we calculate what each watch actually costs per year to own — not just the sticker price, but the net annual expense after factoring in depreciation, servicing, and insurance.
The result: a $14,000 Rolex Submariner can cost just $108 per year to own (less than Netflix), while a $4,000 watch from a less established brand might cost $800+ per year once depreciation is factored in. Our data makes these hidden costs visible so you can make informed decisions.
The watches that best preserve your money over time — based on our 5-factor analysis.
| # | Watch | Type | Market | Own/Yr | Score |
|---|---|---|---|---|---|
| 1 | Rolex Oyster Perpetual 124300 | Classic | $10,250 | $101/yr | 91 |
| 2 | Rolex Oyster Perpetual 126000 | Classic | $8,250 | $97/yr | 91 |
| 3 | Rolex GMT-Master II 126710BLNR | Travel | $16,000 | $112/yr | 90 |
| 4 | Rolex Submariner 124060 | Dive | $12,500 | $105/yr | 89 |
| 5 | Rolex Submariner 126610LN | Dive | $14,000 | $108/yr | 89 |
When appreciation offsets servicing and insurance, luxury watches can cost less per year than everyday subscriptions.
| # | Watch | Market Price | Annual Cost | Score |
|---|---|---|---|---|
| 1 | Rolex Oyster Perpetual 126000 | $8,250 | $97/yr | 91 |
| 2 | Rolex Air-King 126900 | $9,500 | $99/yr | 88 |
| 3 | Rolex Explorer 124270 | $9,750 | $100/yr | 89 |
| 4 | Rolex Oyster Perpetual 124300 | $10,250 | $101/yr | 91 |
| 5 | Rolex Datejust 126300 | $11,000 | $102/yr | 89 |
Every watch page includes five proprietary analyses you won't find anywhere else for free. The WVS Value Score rates each watch 0-100 across five weighted factors with full transparency on the formula. The Cost of Ownership Calculator reveals the true annual expense after depreciation, servicing, and insurance. The Price History Chart tracks market trends over 3+ years. The Cross-Brand Comparison automatically matches each watch against its closest competitors. And the "Should I Buy?" Calculator gives you a personalized recommendation based on your budget and goals.
Our analysis is brand-agnostic — the same formula applies to a $2,000 TAG Heuer and a $150,000 Patek Philippe. We earn affiliate commissions when you buy through our links, but this never affects scores or recommendations. Full methodology →
Ranked by highest Value Score in each brand's lineup. Click any brand for collections, models, and detailed analysis.
Not sure where to start? Our guides cover everything from choosing your first luxury watch to understanding when to buy new vs pre-owned, with data-backed recommendations for dive watches, chronographs, and dress watches. Every guide includes real rankings from our database — not just opinions.