Everything you need to know before buying a luxury watch — from understanding market dynamics to choosing the right model for your wrist and budget.
What each factor measures, how weights are determined, and how to use the score in your buying decision. A Value Score above 85 signals exceptional long-term value — here's why.
Why the purchase price is misleading and how our cost-of-ownership model reveals the true annual expense. Some $15,000 watches cost less per year to own than $3,000 watches.
When to buy new from an authorized dealer and when the secondary market offers better value. We analyze the depreciation curves across brands to identify the optimal buying window for each category.
From the Rolex Submariner to the Blancpain Fifty Fathoms, we rank every dive watch in our database by Value Score and explain what specifications actually matter for daily wear versus professional diving.
Understanding integrated vs modular movements, column wheel vs cam-actuated, and why chronograph complications affect value retention differently across brands.
The art of restraint in watchmaking. Why the thinnest, simplest watches from Patek Philippe, Cartier, and A. Lange & Söhne command the highest respect — and which offer the best value.
Our recommended entry points across every major brand, optimized for Value Score and wearability. Building a collection that holds value from watch one.
Protecting yourself when buying on the secondary market: what to check, which platforms offer buyer protection, and red flags that indicate a counterfeit or misrepresented watch.