Tudor was founded by Hans Wilsdorf (Rolex's founder) in 1926 to offer Rolex quality at more accessible prices. For decades, Tudor shared Rolex cases and bracelets but used third-party movements. The brand's modern renaissance began in 2012 with the Heritage Black Bay, and today Tudor is among the hottest value propositions in luxury watches.
Tudor now manufactures its own movements, including the MT5602 (time-only, 70hr power reserve) and MT5813 (chronograph, developed with Breitling). These movements are COSC-certified and offer specifications comparable to watches costing 2-3x more. The Pelagos features an in-house calibre with silicon hairspring.
Tudor watches are readily available at Rolex authorized dealers and Tudor boutiques. Pricing is relatively stable with occasional modest discounts. The Black Bay line offers the closest alternative to Rolex quality and design language at roughly one-third the price — making it the ideal entry into luxury watchmaking.
Tudor recommends servicing every 10 years (same as Rolex). Service costs are substantially lower at $400-$600 for standard models. The 5-year warranty with registration is generous for the price segment and provides peace of mind.
Tudor watches hold value well relative to their price point, typically retaining 70-85% of retail value. The Black Bay 58 and Pelagos models hold value best. While Tudor won't appreciate like Rolex, the low entry price and strong retention make the cost of ownership remarkably low.
Ranked by WVS Value Score — the models that best preserve your investment.
Each collection has a distinct character — from tool watches to haute horlogerie. Click through for full model comparisons.
See how Tudor stacks up against other luxury watch brands.