TAG Heuer, founded in 1860 in Saint-Imier by Edouard Heuer, built its reputation on precision chronographs and motorsport timing. The brand invented the oscillating pinion (1887), created the first dashboard chronograph for race cars (1911), and timed multiple Olympic Games. Jack Heuer's partnerships with Steve McQueen and Formula 1 cemented the brand's racing identity.
Available below retail on the secondary market at 17% discount, this model offers exceptional value for buyers willing to purchase pre-owned. This pricing makes it one of the better value propositions in the chronograph watch category.
The WVS Value Score of 69/100 reflects the balance between this watch's specifications, brand positioning, and market dynamics. While not the highest-scoring watch in its category, it may offer advantages in other areas such as design, availability, or raw specification value.
The estimated annual cost of ownership is $511 per year, accounting for depreciation, servicing, and insurance. While this is higher than some alternatives, it should be weighed against the wearing pleasure and prestige the watch provides daily.
Understanding the true cost of owning a luxury watch requires looking beyond the purchase price. Our cost-of-ownership model calculates the annual net expense of keeping the TAG Heuer Monaco CBL2111.BA0644 on your wrist, factoring in three key components.
First, depreciation: based on historical pricing data for this reference and similar TAG Heuer models, we estimate annual value change at 6%. This depreciation rate is typical for this price segment and brand positioning. Second, servicing: TAG Heuer recommends periodic maintenance to ensure accuracy and water resistance. We amortize the estimated service cost across the recommended interval, arriving at $80 per year. Third, insurance: at approximately 1.5% of market value, annual insurance costs $86 to protect against theft, loss, or accidental damage.
Combining these factors yields a net annual cost of $511. That's roughly $1.4 per day — less than a daily cup of coffee.
Estimated market price trend based on aggregated public listing data. Prices reflect average asking prices for complete sets in excellent condition. Updated monthly.
Our proprietary score rates every luxury watch on a 0-100 scale across five dimensions. Scores above 85 indicate exceptional value retention and market positioning. The formula is transparent and weight-based.
When considering the TAG Heuer Monaco CBL2111.BA0644, it helps to understand how it compares to alternatives in the chronograph watch category. The highest-scoring alternative is the Omega Speedmaster Professional Moonwatch with a Value Score of 76/100, slightly above the CBL2111.BA0644's 69/100. The comparison table below provides a detailed side-by-side analysis of all key metrics.
| Watch | Market Price | Size | WR | Own/Yr | Score |
|---|---|---|---|---|---|
| TAG Heuer Monaco CBL2111.BA0644 | $5,000–$6,500 | 39mm | 100m | $511/yr | 69 |
| Omega Speedmaster Professional Moonwatch 310.32.42.50.01.002 | $5,200–$6,800 | 42mm | 50m | $530/yr | 76 |
| Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 | $5,500–$7,000 | 42mm | 50m | $549/yr | 76 |
| Omega Speedmaster Professional Moonwatch 310.30.42.50.01.002 | $6,000–$7,500 | 42mm | 50m | $586/yr | 75 |
| Breitling Navitimer AB0139211B1P1 | $6,500–$8,500 | 41mm | 30m | $643/yr | 70 |
| Breitling Navitimer AB0137211B1A1 | $7,000–$9,000 | 41mm | 30m | $680/yr | 70 |
A chronograph is a watch with a built-in stopwatch function, activated by pushers on the case side. Originally developed for timing horse races and scientific experiments, modern chronograph watches appeal to those who appreciate mechanical complexity and sporty aesthetics.
Important chronograph features include the type of movement (integrated vs modular), number of sub-dials (typically 2 or 3), column wheel vs cam-actuated mechanism, flyback capability, and chronograph running time. Column wheel chronographs are generally more refined but more expensive to service.
Chronographs range from dress-appropriate (thin case chronographs like the JLC Master Chronograph) to sporty and bold (Breitling Navitimer, Hublot Big Bang). Case thickness is a key consideration — chronograph movements add 2-4mm compared to time-only calibres.
TAG Heuer watches are widely available and frequently discounted. Authorized dealers commonly offer 10-20% off MSRP, while grey market prices can be 25-40% below retail. This availability means there is almost never a reason to pay full retail — shop around before purchasing.
TAG Heuer offers both in-house (Calibre Heuer 02) and outsourced movements. The Heuer 02 is a column-wheel chronograph with 80-hour power reserve — an impressive specification at the brand's price point. Entry-level models use reliable Sellita/ETA bases or quartz movements, making TAG Heuer accessible across budgets.
Service intervals are every 4-6 years with costs ranging from $400-$800 for automatic models. Quartz models (Formula 1) require only battery changes every 2-3 years at $50-100. TAG Heuer's service network is extensive through Swatch Group infrastructure.
TAG Heuer watches depreciate significantly, typically 40-60% from retail. This makes them poor investment choices but excellent pre-owned buys — a 2-year-old Carrera can be found at half its retail price with minimal wear. The Monaco holds value best due to its iconic design status.
Enter your preferences for a personalized analysis based on our market data.
Every current reference ranked by Value Score. Click any model for full analysis.
| Ref | Variant | Retail | Score | Own/Yr | Market |
|---|---|---|---|---|---|
| CBL2111.BA0644 | Steel/Blue ◂ | $6,950 | 69 | $511/yr | $5,000–$6,500 |
Value Score 69/100 · $511/year to own · 94% retention