TAG Heuer, founded in 1860 in Saint-Imier by Edouard Heuer, built its reputation on precision chronographs and motorsport timing. The brand invented the oscillating pinion (1887), created the first dashboard chronograph for race cars (1911), and timed multiple Olympic Games. Jack Heuer's partnerships with Steve McQueen and Formula 1 cemented the brand's racing identity.
Available below retail on the secondary market at 17% discount, this model offers exceptional value for buyers willing to purchase pre-owned. This pricing makes it one of the better value propositions in the dive watch category.
The WVS Value Score of 69/100 reflects the balance between this watch's specifications, brand positioning, and market dynamics. While not the highest-scoring watch in its category, it may offer advantages in other areas such as design, availability, or raw specification value.
The annual cost of ownership comes to $275 per year — roughly the cost of a gym membership. This factors in depreciation, periodic servicing, and insurance, and represents good value for a watch of this caliber.
Understanding the true cost of owning a luxury watch requires looking beyond the purchase price. Our cost-of-ownership model calculates the annual net expense of keeping the TAG Heuer Aquaracer WBP201A.BA0632 on your wrist, factoring in three key components.
First, depreciation: based on historical pricing data for this reference and similar TAG Heuer models, we estimate annual value change at 6%. This depreciation rate is typical for this price segment and brand positioning. Second, servicing: TAG Heuer recommends periodic maintenance to ensure accuracy and water resistance. We amortize the estimated service cost across the recommended interval, arriving at $80 per year. Third, insurance: at approximately 1.5% of market value, annual insurance costs $39 to protect against theft, loss, or accidental damage.
Combining these factors yields a net annual cost of $275. That's roughly $0.75 per day — less than a daily cup of coffee.
Estimated market price trend based on aggregated public listing data. Prices reflect average asking prices for complete sets in excellent condition. Updated monthly.
Our proprietary score rates every luxury watch on a 0-100 scale across five dimensions. Scores above 85 indicate exceptional value retention and market positioning. The formula is transparent and weight-based.
When considering the TAG Heuer Aquaracer WBP201A.BA0632, it helps to understand how it compares to alternatives in the dive watch category. The highest-scoring alternative is the Cartier Santos with a Value Score of 76/100, slightly above the WBP201A.BA0632's 69/100. The comparison table below provides a detailed side-by-side analysis of all key metrics.
| Watch | Market Price | Size | WR | Own/Yr | Score |
|---|---|---|---|---|---|
| TAG Heuer Aquaracer WBP201A.BA0632 | $2,200–$3,000 | 43mm | 300m | $275/yr | 69 |
| Tudor Black Bay M7941A1A0RU-0001 | $3,000–$3,800 | 41mm | 200m | $199/yr | 75 |
| Tudor Black Bay M79830RB-0001 | $3,200–$4,200 | 41mm | 200m | $210/yr | 75 |
| Omega Seamaster Diver 300M 210.30.42.20.01.001 | $4,200–$5,500 | 42mm | 300m | $444/yr | 74 |
| Omega Seamaster Diver 300M 210.30.42.20.03.001 | $4,200–$5,500 | 42mm | 300m | $444/yr | 74 |
| Cartier Santos WSSA0018 | $6,000–$7,800 | 39.8mm | 100m | $598/yr | 76 |
Originally designed for professional underwater use, modern dive watches are equally at home on a desk as they are at depth. The rotating bezel tracks elapsed time underwater, while the high water resistance and luminous markers ensure readability in low-light conditions.
Key specifications for a dive watch include water resistance (minimum 200m for ISO 6425 certification), unidirectional rotating bezel, luminous hands and indices, screw-down crown, and robust bracelet with dive extension. Higher-end models feature helium escape valves for saturation diving.
Dive watches are the most versatile luxury watch category. They pair equally well with a suit, casual wear, or technical gear. The sport-luxury aesthetic makes them appropriate for virtually any situation, which is why models like the Submariner and Seamaster are among the best-selling luxury watches globally.
TAG Heuer watches are widely available and frequently discounted. Authorized dealers commonly offer 10-20% off MSRP, while grey market prices can be 25-40% below retail. This availability means there is almost never a reason to pay full retail — shop around before purchasing.
TAG Heuer offers both in-house (Calibre Heuer 02) and outsourced movements. The Heuer 02 is a column-wheel chronograph with 80-hour power reserve — an impressive specification at the brand's price point. Entry-level models use reliable Sellita/ETA bases or quartz movements, making TAG Heuer accessible across budgets.
Service intervals are every 4-6 years with costs ranging from $400-$800 for automatic models. Quartz models (Formula 1) require only battery changes every 2-3 years at $50-100. TAG Heuer's service network is extensive through Swatch Group infrastructure.
TAG Heuer watches depreciate significantly, typically 40-60% from retail. This makes them poor investment choices but excellent pre-owned buys — a 2-year-old Carrera can be found at half its retail price with minimal wear. The Monaco holds value best due to its iconic design status.
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Every current reference ranked by Value Score. Click any model for full analysis.
| Ref | Variant | Retail | Score | Own/Yr | Market |
|---|---|---|---|---|---|
| WBP201A.BA0632 | Professional 300 Steel/Black ◂ | $3,150 | 69 | $275/yr | $2,200–$3,000 |
Value Score 69/100 · $275/year to own · 94% retention