Chronograph · 4 Models · Switzerland

Rolex Daytona Price Guide

$23,000 – $180,000 · Avg Score: 88/100 · From $135/yr
40mm
Automatic
100m WR

About the Rolex Daytona

Legendary racing chronograph

A chronograph is a watch with a built-in stopwatch function, activated by pushers on the case side. Originally developed for timing horse races and scientific experiments, modern chronograph watches appeal to those who appreciate mechanical complexity and sporty aesthetics.

What to Look For

Important chronograph features include the type of movement (integrated vs modular), number of sub-dials (typically 2 or 3), column wheel vs cam-actuated mechanism, flyback capability, and chronograph running time. Column wheel chronographs are generally more refined but more expensive to service.

Wearing Context

Chronographs range from dress-appropriate (thin case chronographs like the JLC Master Chronograph) to sporty and bold (Breitling Navitimer, Hublot Big Bang). Case thickness is a key consideration — chronograph movements add 2-4mm compared to time-only calibres.

Buying a Rolex Daytona

Rolex watches are notoriously difficult to purchase at retail from authorized dealers. Most popular steel sport models (Submariner, Daytona, GMT-Master) have waiting lists ranging from months to years. The secondary market offers immediate availability but typically at a premium above MSRP.

Which Daytona Should You Buy?

With 4 models in the collection, choosing the right Daytona depends on your priorities. For the best long-term value, the 126506 (Platinum/Ice Blue) leads with a Value Score of 88/100, reflecting superior value retention and market demand.

For the lowest cost of ownership, the 126500LN (Steel/Black Ceramic) costs just $135/year to own — factoring in depreciation, servicing, and insurance. This makes it the most efficient choice for daily wearing pleasure.

The table below ranks every current model. Click any reference number for full analysis including price history, Value Score breakdown, and our personalized "Should I Buy?" calculator.

4
Models
88
Avg Value Score
88
Best Score
$135
Lowest Own/Yr

All Daytona Models Compared

RefVariantMarket PriceRetailOwn/YrScore
126506Platinum/Ice Blue$120,000–$180,000$82,700$420/yr88
126508Gold/Green Dial$55,000–$75,000$37,550$250/yr88
126509White Gold/Black$50,000–$70,000$41,200$240/yr88
126500LNSteel/Black Ceramic$23,000–$32,000$15,500$135/yr87

Frequently Asked Questions

How much does the Rolex Daytona cost?
The Rolex Daytona ranges from $23,000 to $180,000 on the secondary market depending on the reference, condition, and completeness. There are 4 current models in the collection, with the entry point being the 126500LN (Steel/Black Ceramic).
Which Daytona model has the best value?
The 126506 (Platinum/Ice Blue) achieves the highest Value Score of 88/100 in the collection. This accounts for value retention, brand strength, specifications, liquidity, and price-to-spec ratio.
What does it cost per year to own a Daytona?
Annual ownership costs range from $135/year (126500LN) to $420/year, averaging $261/year across all models. This includes depreciation, amortized servicing, and insurance.
Is the Daytona suitable for swimming?
With 100m water resistance, the Rolex Daytona is suitable for swimming and water sports but not recommended for diving. The 100m rating handles splashes and brief immersion.

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