Dress · 3 Models · Switzerland

Rolex Day-Date Price Guide

$38,000 – $55,000 · Avg Score: 79/100 · From $210/yr
40mm
Automatic
100m WR

About the Rolex Day-Date

The President's watch - day and date display

Dress watches prioritize elegance and slim profiles over technical specifications. Designed to slip under a shirt cuff, they typically feature minimal dials, thin cases, and leather straps. For the collector, a dress watch represents the art of restraint — where value lies in finishing quality rather than feature count.

What to Look For

Key metrics for dress watches are case thickness (ideally under 10mm), movement finishing visible through a display caseback, dial quality, and strap/buckle craftsmanship. Water resistance is typically lower (30-50m) since these watches aren't designed for sport use.

Wearing Context

Dress watches are ideal for business formal, black tie, and occasions where subtlety is valued. They may feel under-dressed with casual wear. Many collectors own a dress watch alongside a sport watch to cover all social contexts.

Buying a Rolex Day-Date

Rolex watches are notoriously difficult to purchase at retail from authorized dealers. Most popular steel sport models (Submariner, Daytona, GMT-Master) have waiting lists ranging from months to years. The secondary market offers immediate availability but typically at a premium above MSRP.

Which Day-Date Should You Buy?

With 3 models in the collection, choosing the right Day-Date depends on your priorities. For the best long-term value, the 228238 (40mm Yellow Gold) leads with a Value Score of 80/100, reflecting superior value retention and market demand.

The table below ranks every current model. Click any reference number for full analysis including price history, Value Score breakdown, and our personalized "Should I Buy?" calculator.

3
Models
79
Avg Value Score
80
Best Score
$210
Lowest Own/Yr

All Day-Date Models Compared

RefVariantMarket PriceRetailOwn/YrScore
22823840mm Yellow Gold$38,000–$52,000$40,250$210/yr80
22823540mm Everose Gold$40,000–$55,000$42,850$215/yr80
22823940mm White Gold$38,000–$50,000$42,050$1660/yr78

Frequently Asked Questions

How much does the Rolex Day-Date cost?
The Rolex Day-Date ranges from $38,000 to $55,000 on the secondary market depending on the reference, condition, and completeness. There are 3 current models in the collection, with the entry point being the 228238 (40mm Yellow Gold).
Which Day-Date model has the best value?
The 228238 (40mm Yellow Gold) achieves the highest Value Score of 80/100 in the collection. This accounts for value retention, brand strength, specifications, liquidity, and price-to-spec ratio.
What does it cost per year to own a Day-Date?
Annual ownership costs range from $210/year (228238) to $1660/year, averaging $695/year across all models. This includes depreciation, amortized servicing, and insurance.
Is the Day-Date suitable for swimming?
With 100m water resistance, the Rolex Day-Date is suitable for swimming and water sports but not recommended for diving. The 100m rating handles splashes and brief immersion.

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