Piaget, founded in La Côte-aux-Fées in 1874, is the master of ultra-thin watchmaking. The brand has set numerous thinness records including the world's thinnest automatic movement (2.35mm), thinnest mechanical watch (2mm), and thinnest automatic watch (4.3mm). Piaget combines this technical mastery with jewellery-grade craftsmanship learned from their parallel haute joaillerie division.
Available below retail on the secondary market at 29% discount, this model offers exceptional value for buyers willing to purchase pre-owned. This pricing makes it one of the better value propositions in the dress watch category.
The WVS Value Score of 64/100 reflects the balance between this watch's specifications, brand positioning, and market dynamics. While not the highest-scoring watch in its category, it may offer advantages in other areas such as design, availability, or raw specification value.
The estimated annual cost of ownership is $1283 per year, accounting for depreciation, servicing, and insurance. While this is higher than some alternatives, it should be weighed against the wearing pleasure and prestige the watch provides daily.
Understanding the true cost of owning a luxury watch requires looking beyond the purchase price. Our cost-of-ownership model calculates the annual net expense of keeping the Piaget Altiplano G0A43120 on your wrist, factoring in three key components.
First, depreciation: based on historical pricing data for this reference and similar Piaget models, we estimate annual value change at 6%. This depreciation rate is typical for this price segment and brand positioning. Second, servicing: Piaget recommends periodic maintenance to ensure accuracy and water resistance. We amortize the estimated service cost across the recommended interval, arriving at $120 per year. Third, insurance: at approximately 1.5% of market value, annual insurance costs $233 to protect against theft, loss, or accidental damage.
Combining these factors yields a net annual cost of $1283. That's roughly $3.52 per day — comparable to a daily coffee habit.
Estimated market price trend based on aggregated public listing data. Prices reflect average asking prices for complete sets in excellent condition. Updated monthly.
Our proprietary score rates every luxury watch on a 0-100 scale across five dimensions. Scores above 85 indicate exceptional value retention and market positioning. The formula is transparent and weight-based.
When considering the Piaget Altiplano G0A43120, it helps to understand how it compares to alternatives in the dress watch category. The most affordable alternative is the Rolex Oyster Perpetual at $8,250 — saving you approximately 47% compared to the G0A43120. However, the G0A43120 justifies its premium through stronger brand recognition and resale performance. The highest-scoring alternative is the Rolex Oyster Perpetual with a Value Score of 91/100, slightly above the G0A43120's 64/100. The comparison table below provides a detailed side-by-side analysis of all key metrics.
| Watch | Market Price | Size | WR | Own/Yr | Score |
|---|---|---|---|---|---|
| Piaget Altiplano G0A43120 | $13,000–$18,000 | 40mm | 30m | $1283/yr | 64 |
| Rolex Oyster Perpetual 124300 | $7,500–$13,000 | 41mm | 100m | $101/yr | 91 |
| Rolex Datejust 126300 | $9,000–$13,000 | 41mm | 100m | $102/yr | 89 |
| Rolex Datejust 126334 | $11,000–$16,000 | 41mm | 100m | $107/yr | 86 |
| Rolex Oyster Perpetual 126000 | $6,500–$10,000 | 41mm | 100m | $97/yr | 91 |
| Rolex Datejust 126234 | $10,000–$14,000 | 41mm | 100m | $104/yr | 85 |
Dress watches prioritize elegance and slim profiles over technical specifications. Designed to slip under a shirt cuff, they typically feature minimal dials, thin cases, and leather straps. For the collector, a dress watch represents the art of restraint — where value lies in finishing quality rather than feature count.
Key metrics for dress watches are case thickness (ideally under 10mm), movement finishing visible through a display caseback, dial quality, and strap/buckle craftsmanship. Water resistance is typically lower (30-50m) since these watches aren't designed for sport use.
Dress watches are ideal for business formal, black tie, and occasions where subtlety is valued. They may feel under-dressed with casual wear. Many collectors own a dress watch alongside a sport watch to cover all social contexts.
Piaget watches are available through boutiques and select ADs. The Polo Date has emerged as a compelling entry point into the brand, while the Altiplano remains the definitive ultra-thin dress watch. Pricing is competitive for the manufacture quality delivered, though less well-known than Swiss peers.
Piaget produces all movements in-house, with particular expertise in ultra-thin calibres. The 1200P automatic (2.35mm thick) powers the Altiplano while the 1160P drives the Polo. Movement finishing is excellent, befitting the brand's Richemont group positioning alongside Cartier and Vacheron Constantin.
Service intervals are every 4-6 years with costs of $800-$1,500. Ultra-thin movements require specialist handling during service. Piaget's service is handled through Richemont's service infrastructure with dedicated watchmakers trained on the thin calibres.
Piaget watches depreciate 35-50% from retail. The brand is underappreciated on the secondary market relative to its horological substance. For buyers who prioritize movement quality and design elegance over resale value, pre-owned Piaget offers extraordinary craftsmanship at very competitive prices.
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Every current reference ranked by Value Score. Click any model for full analysis.
| Ref | Variant | Retail | Score | Own/Yr | Market |
|---|---|---|---|---|---|
| G0A43120 | White Gold/Blue ◂ | $21,800 | 64 | $1283/yr | $13,000–$18,000 |
Value Score 64/100 · $1283/year to own · 94% retention