Chopard, founded in Sonvilier in 1860, transitioned from a small Swiss workshop to a family-owned luxury house when Karl Scheufele acquired the brand in 1963. Today Chopard produces everything from haute joaillerie to manufacture movements, with the Alpine Eagle (2019) representing their entry into the luxury steel sport watch category.
Chopard manufactures in-house movements at their Fleurier facility, including the L.U.C calibres that carry the Fleurier Quality Foundation certification — one of the most stringent standards in Swiss watchmaking. The Alpine Eagle uses the Chopard 01.01-C calibre, an in-house integrated time-and-date movement with COSC certification.
Chopard watches are available through authorized dealers and boutiques. The Alpine Eagle has generated significant collector interest as a luxury sport watch contender. Pricing is competitive relative to the Royal Oak and Nautilus, making Chopard an attractive option for buyers priced out of those waitlisted models.
Service intervals are every 4-6 years with costs of $600-$1,200 depending on complexity. Chopard's independent ownership means service standards are directly controlled by the family, ensuring consistency.
Chopard watches have historically depreciated 30-45% from retail, but the Alpine Eagle is changing this trajectory. The model's growing popularity and comparisons to established sport-luxury icons suggest improving resale performance. L.U.C haute horlogerie pieces are considered significantly undervalued by collectors.
Ranked by WVS Value Score — the models that best preserve your investment.
| # | Model | Market | Own/Yr | Score |
|---|---|---|---|---|
| 1 | Alpine Eagle 298600-3001 | $11,500 | $943/yr | 66 |
Each collection has a distinct character — from tool watches to haute horlogerie. Click through for full model comparisons.
See how Chopard stacks up against other luxury watch brands.