Breitling Price Guide 2026

About Breitling

Breitling, founded in Saint-Imier in 1884, pioneered the modern chronograph. Léon Breitling created the first independent chronograph pusher (1915) and the first separate reset pusher (1934) — innovations that define every chronograph made today. The Navitimer (1952) became the official watch of the Aircraft Owners and Pilots Association.

Movement & Quality

Breitling manufactures in-house chronograph movements (B01 family) alongside outsourced calibres. The B01 is a column-wheel, vertically-coupled chronograph with 70-hour power reserve — a technically excellent movement. All Breitling movements are COSC-certified. The Breitling 01 is arguably one of the best chronograph movements available under $10,000.

Buying Breitling

Breitling watches are readily available with significant discounts. Grey market prices run 25-40% below retail, and even ADs may negotiate 10-15% off. The brand's aggressive pricing on the secondary market makes pre-owned Breitling watches exceptional value — you get a genuine manufacture chronograph for the price of many quartz watches.

Service & Maintenance

Breitling recommends servicing every 4-6 years. Service costs are $500-$900 for the B01 chronograph, less for simpler models. Breitling offers a 5-year warranty on new watches, providing reasonable protection for the initial ownership period.

Resale Value

Breitling watches depreciate 35-55% from retail, making them a buyer's market on the pre-owned side. The Navitimer retains value best due to its iconic status. The brand's recent efforts under Georges Kern to reposition as a modern luxury brand may improve resale trajectory over time.

Best Value Breitling Watches

Ranked by WVS Value Score — the models that best preserve your investment.

Breitling Collections

Each collection has a distinct character — from tool watches to haute horlogerie. Click through for full model comparisons.