Blancpain, founded in Villeret in 1735, claims to be the world's oldest watch brand (though this is disputed with Vacheron Constantin). The brand created the modern dive watch with the Fifty Fathoms in 1953 — predating the Rolex Submariner. Under Jean-Claude Biver's leadership in the 1980s, Blancpain famously declared it would never produce a quartz watch, repositioning as a guardian of traditional mechanical watchmaking.
All Blancpain watches use in-house movements produced at their Vallée de Joux manufacture. Movement finishing is excellent, with hand-applied decoration visible through exhibition case backs. The brand's ultra-thin movements (Villeret collection) and dive-specific calibres (Fifty Fathoms) demonstrate impressive versatility in manufacture capability.
Blancpain watches are available through authorized dealers with some negotiation room (5-15% off). The brand is considered undervalued by many collectors — you get Swatch Group manufacture-quality finishing and in-house movements at prices well below comparable Patek Philippe or Audemars Piguet models.
Service intervals are every 5-7 years with costs of $800-$1,500. Blancpain's service is handled through the Swatch Group service network, which is the largest in the Swiss watch industry. The brand's emphasis on traditional construction makes their watches straightforward to service.
Blancpain watches depreciate 20-35% from retail — less than many competitors. The Fifty Fathoms holds value well and has developed a strong collector following. The Villeret line trades below retail but represents extraordinary value for the quality of movement finishing delivered.
Ranked by WVS Value Score — the models that best preserve your investment.
| # | Model | Market | Own/Yr | Score |
|---|---|---|---|---|
| 1 | Fifty Fathoms 5200-0153-B52A | $9,250 | $774/yr | 68 |
| 2 | Fifty Fathoms 5015-1130-52A | $12,750 | $1036/yr | 67 |
| 3 | Villeret 6223-1127-55A | $8,500 | $718/yr | 65 |
Each collection has a distinct character — from tool watches to haute horlogerie. Click through for full model comparisons.
See how Blancpain stacks up against other luxury watch brands.