Aviation Watch · France · Est. 1992

Bell & Ross BR 03 BR0392-D-BL-ST/SST

Diver Steel/Blue · 41mm · Automatic · 100m WR

Bell & Ross, founded in Paris in 1992 by Bruno Belamich (bell) and Carlos A. Rosillo (ross), designs watches inspired by aviation instruments. The brand's signature square-cased BR 03 series mimics cockpit clocks, while the BR 05 (2019) adapted this aesthetic into a more wearable luxury sport format with an integrated bracelet.

Available below retail on the secondary market at 22% discount, this model offers exceptional value for buyers willing to purchase pre-owned. This pricing makes it one of the better value propositions in the aviation watch category.

64
WVS Value Score™
Market Price
$3,000 – $4,200
Retail: $4,600
-22% vs retail
Own Cost/Yr
$350
Retention
94%
Check Price on Jomashop → View on Amazon

Bell & Ross BR 03 BR0392-D-BL-ST/SST — Overview

The WVS Value Score of 64/100 reflects the balance between this watch's specifications, brand positioning, and market dynamics. While not the highest-scoring watch in its category, it may offer advantages in other areas such as design, availability, or raw specification value.

The annual cost of ownership comes to $350 per year — roughly the cost of a gym membership. This factors in depreciation, periodic servicing, and insurance, and represents good value for a watch of this caliber.

Exclusive Analysis

True Cost of Ownership

Understanding the true cost of owning a luxury watch requires looking beyond the purchase price. Our cost-of-ownership model calculates the annual net expense of keeping the Bell & Ross BR 03 BR0392-D-BL-ST/SST on your wrist, factoring in three key components.

First, depreciation: based on historical pricing data for this reference and similar Bell & Ross models, we estimate annual value change at 6%. This depreciation rate is typical for this price segment and brand positioning. Second, servicing: Bell & Ross recommends periodic maintenance to ensure accuracy and water resistance. We amortize the estimated service cost across the recommended interval, arriving at $80 per year. Third, insurance: at approximately 1.5% of market value, annual insurance costs $54 to protect against theft, loss, or accidental damage.

Combining these factors yields a net annual cost of $350. That's roughly $0.96 per day — less than a daily cup of coffee.

$350/year
Net Annual Cost
6%
Depreciation/Yr
$80
Service/Yr
Price Tracker

Price History — Bell & Ross BR 03 BR0392-D-BL-ST/SST

Estimated market price trend based on aggregated public listing data. Prices reflect average asking prices for complete sets in excellent condition. Updated monthly.

Market Price
Retail MSRP
WVS Value Score™

Value Score Breakdown: 64 / 100

Our proprietary score rates every luxury watch on a 0-100 scale across five dimensions. Scores above 85 indicate exceptional value retention and market positioning. The formula is transparent and weight-based.

Value Retention (5yr) 55/100
35% weight — Historical resale performance over 5 years.
Brand Strength 60/100
20% weight — Recognition, demand consistency, collector desirability.
Specification Quality 65/100
15% weight — Movement, materials, finishing relative to peers.
Market Liquidity 60/100
15% weight — Active listings volume and average days to sell.
Price-to-Spec Ratio 93/100
15% weight — Features and quality per dollar vs competition.
Overall 64/100
Head-to-Head

How the BR0392-D-BL-ST/SST Compares

When considering the Bell & Ross BR 03 BR0392-D-BL-ST/SST, it helps to understand how it compares to alternatives in the aviation watch category. The highest-scoring alternative is the Rolex Explorer with a Value Score of 89/100, slightly above the BR0392-D-BL-ST/SST's 64/100. The comparison table below provides a detailed side-by-side analysis of all key metrics.

WatchMarket PriceSizeWROwn/YrScore
Bell & Ross BR 03
BR0392-D-BL-ST/SST		$3,000–$4,20041mm100m$350/yr64
Rolex Explorer
124270		$8,500–$11,00036mm100m$100/yr89
Rolex Air-King
126900		$8,000–$11,00040mm100m$99/yr88
Cartier Santos
WSSA0018		$6,000–$7,80039.8mm100m$598/yr76
Cartier Santos
WSSA0029		$6,500–$8,20039.8mm100m$631/yr76
IWC Pilot
IW328201		$4,000–$5,20041mm100m$425/yr70
Expert Guide

Buying Guide: Bell & Ross BR 03

Buying a Bell & Ross: What You Need to Know

Bell & Ross watches are available through authorized dealers and the brand's own boutiques. Discounts are occasionally available. The BR 05 represents the brand's best current value proposition — a distinctive luxury sport watch with integrated bracelet at a significantly lower price point than competitors from AP, Patek, or Vacheron.

Bell & Ross Movement & Quality

Bell & Ross uses modified Sellita/ETA movements in most models, with Kenissi (Tudor/Rolex Group) calibres in newer pieces. While not in-house, the movements are reliable and well-proven. The BR 05's Sellita SW300-1 offers solid accuracy and 42-hour power reserve.

Service & Maintenance

Service intervals are every 4-5 years with costs of $400-$700. The use of widely-available Sellita/ETA movements means service can be performed by most qualified independent watchmakers, keeping maintenance costs accessible.

Bell & Ross Resale Value

Bell & Ross watches depreciate 35-50% from retail. The brand has a smaller collector following than established Swiss houses, limiting secondary market demand. However, the BR 05 is generating new interest in the brand and may improve resale trajectory as the design gains recognition.

Decision Tool

Should I Buy the BR0392-D-BL-ST/SST?

Enter your preferences for a personalized analysis based on our market data.

Full Specifications

ReferenceBR0392-D-BL-ST/SST
VariantDiver Steel/Blue
BrandBell & Ross
CollectionBR 03
TypeAviation
Case Diameter41mm
MovementAutomatic
Water Resistance100m
CountryFrance
Retail MSRP$4,600
Market Range$3,000 – $4,200
Value Score64/100
Own Cost/Yr$350/yr
Retention94%

All BR 03 Models Compared

Every current reference ranked by Value Score. Click any model for full analysis.

RefVariantRetailScoreOwn/YrMarket
BR0392-D-BL-ST/SSTDiver Steel/Blue ◂$4,60064$350/yr$3,000–$4,200

Frequently Asked Questions

How much does the Bell & Ross BR 03 BR0392-D-BL-ST/SST cost in 2026?
The Bell & Ross BR 03 BR0392-D-BL-ST/SST has a retail MSRP of $4,600. On the secondary market (pre-owned and grey market), expect to pay between $3,000 and $4,200 depending on condition, included accessories (box, papers, warranty card), and year of production. Unworn pieces with full set command the highest prices, while well-worn examples without papers trade at the lower end. Our WVS Value Score for this reference is 64/100, and the estimated annual cost of ownership is $350/year.
Is the Bell & Ross BR 03 BR0392-D-BL-ST/SST a good investment?
With a WVS Value Score of 64/100 and annual value retention of 94%, the BR0392-D-BL-ST/SST demonstrates solid value retention for its segment. While it may not appreciate like top-tier Rolex or Patek models, it minimizes the cost of ownership through reasonable depreciation rates.
What is the annual cost of owning this watch?
Based on our cost-of-ownership model, the BR0392-D-BL-ST/SST costs approximately $350 per year to own. This figure includes: annual depreciation of 6% on the market price, amortized service costs of $80/year (based on the manufacturer's recommended service interval), and insurance at approximately $54/year (calculated at 1.5% of market value). These costs are typical for this price segment and brand.
How is the WVS Value Score calculated?
The WVS Value Score is our proprietary metric that rates watches from 0-100 based on five weighted factors: Value Retention over 5 years (35% weight, this watch scores 55/100), Brand Strength (20%, scores 60/100), Specification Quality relative to category (15%, scores 65/100), Market Liquidity measured by active listings and days-to-sell (15%, scores 60/100), and Price-to-Specification Ratio comparing features per dollar (15%, scores 93/100). The overall score of 64/100 reflects the combined assessment across all five dimensions.
Where is the best place to buy a Bell & Ross BR 03?
Bell & Ross watches are available through authorized dealers and the brand's own boutiques. Discounts are occasionally available. The BR 05 represents the brand's best current value proposition — a distinctive luxury sport watch with integrated bracelet at a significantly lower price point than competitors from AP, Patek, or Vacheron. On the pre-owned market, reputable dealers on platforms like Chrono24 (with buyer protection) and established grey market retailers like Jomashop offer authenticated watches with guarantees. Always verify the seller's reputation and return policy before purchasing.
How often does the BR0392-D-BL-ST/SST need to be serviced?
Service intervals are every 4-5 years with costs of $400-$700. The use of widely-available Sellita/ETA movements means service can be performed by most qualified independent watchmakers, keeping maintenance costs accessible. Between services, it's advisable to keep the watch running (or manually wind it monthly if stored) and test water resistance annually if the watch is used for swimming or water sports.
What wrist size does the BR0392-D-BL-ST/SST fit best?
The Bell & Ross BR 03 BR0392-D-BL-ST/SST has a 41mm case diameter. At 41mm, this watch is comfortable on wrists 6.5 inches (16.5cm) and above. Wearers with smaller wrists should try it on before committing, as the case may overhang the wrist edges.
What are alternatives to the Bell & Ross BR 03 BR0392-D-BL-ST/SST?
Top alternatives in the aviation watch category include Rolex Explorer, Rolex Air-King and Cartier Santos. Each offers a different balance of price, specifications, brand prestige, and value retention. See our detailed comparison table above for a side-by-side analysis including Value Scores and annual ownership costs for each alternative.

Ready to Buy?

Value Score 64/100 · $350/year to own · 94% retention

Check Price on JomashopAll BR 03 →