Bell & Ross, founded in Paris in 1992 by Bruno Belamich (bell) and Carlos A. Rosillo (ross), designs watches inspired by aviation instruments. The brand's signature square-cased BR 03 series mimics cockpit clocks, while the BR 05 (2019) adapted this aesthetic into a more wearable luxury sport format with an integrated bracelet.
Bell & Ross uses modified Sellita/ETA movements in most models, with Kenissi (Tudor/Rolex Group) calibres in newer pieces. While not in-house, the movements are reliable and well-proven. The BR 05's Sellita SW300-1 offers solid accuracy and 42-hour power reserve.
Bell & Ross watches are available through authorized dealers and the brand's own boutiques. Discounts are occasionally available. The BR 05 represents the brand's best current value proposition — a distinctive luxury sport watch with integrated bracelet at a significantly lower price point than competitors from AP, Patek, or Vacheron.
Service intervals are every 4-5 years with costs of $400-$700. The use of widely-available Sellita/ETA movements means service can be performed by most qualified independent watchmakers, keeping maintenance costs accessible.
Bell & Ross watches depreciate 35-50% from retail. The brand has a smaller collector following than established Swiss houses, limiting secondary market demand. However, the BR 05 is generating new interest in the brand and may improve resale trajectory as the design gains recognition.
Each collection has a distinct character — from tool watches to haute horlogerie. Click through for full model comparisons.
See how Bell & Ross stacks up against other luxury watch brands.